10 Must-Know Marketing Skills to Help You Stand Out From the Competition
With all the marketing advice and tactics out there, it can be overwhelming to figure out where to start when it comes to getting your business ahead of the competition. If you’re new to marketing, it can feel like an uphill battle, even if you have a good idea and business model behind you. If you’re not careful, you could end up throwing your money away on things that don’t help your business succeed in the long run. To avoid that fate and make sure you know how to do effective marketing, here are 10 must-know marketing skills to help you stand out from the competition.
SEO
There are a lot of marketing skills you'll need to know when starting your business. Some of these include how to set up your LinkedIn profile, how to create a press release, or how to design a powerpoint presentation. But what are the ten most important marketing skills that you should know? Read on below for a list of 10 must-know marketing skills that will help you stand out from the competition and grow your business.
Google Analytics
1) Know Your Goals Google Analytics is all about metrics, so know what your goals are before delving into all of the data. For example, if you want more leads then you need to set up conversion tracking in order for GA (Google Analytics) to accurately report on how much traffic was generated by a particular campaign.
Social Media Marketing
Marketing your business through social media is not only a great way to reach out to new potential customers but also a great way to get your message out there. It's important, however, that you're strategic in how you market and make sure that you are using the appropriate skills for each platform. Here are some of the top marketing skills that you need when marketing through social media:
1) Understand your audience - Social media can be an extremely powerful tool for engaging with your target audience. The more you understand who they are and what they need, the better able you will be to tailor your posts accordingly.
Content Marketing
Marketing is so much more than just advertising. Marketing is knowing your target audience and how they interact with your product, understanding which channels are best for reaching them, and knowing how to create content that will resonate with them. Here are ten marketing skills every entrepreneur should know:
1. Competitive Analysis - Learn about the competition in your industry so you can stay ahead of them. Know what makes them successful and what aspects you need to work on in order for your business to stand out from theirs.
2. Creating an Online Presence - Whether it's through social media or blogging, it's important that you have a presence online if you want people to find and engage with your business. Don't forget about email marketing!
Email Marketing
Marketing is a necessity in today's society, and with the advent of mobile marketing, it's become even more important. The use of smartphones has drastically increased, and as a result, more people are using their phones for every aspect of their lives. This means that your marketing efforts need to go where your prospects are: on their phones. Here are 10 must-know marketing skills when it comes to mobile marketing:
1) Mobile Marketing Is an Extension of Your Brand - Your potential customers want to know who you are and what you stand for before they will buy anything from you, so be sure that your mobile marketing reflects your brand values.
Lead Generation
Marketing skills are a necessary and valuable asset for any business or entrepreneur. These skills will help you stand out from the competition and get your marketing efforts off to a great start. The following list of ten essential marketing skills will help you develop a marketing plan that fits your needs and goals.
1. Understand what type of content is appropriate for your audience - Content is king, so understanding what types of content will resonate with your audience is critical. Figure out what they're looking for and tailor it around their needs.
2. Include social media in your marketing plan - Social media has become an integral part of advertising today, so be sure to include it in your marketing strategy as well as figuring out how you can use it effectively.
Mobile Marketing
One of the best marketing skills you can have is knowing how to reach your target audience through mobile channels. For example, if your product or service is geared towards a younger demographic, you might want to create a mobile app that helps people access your content on the go. Or if you run a business based around health and wellness, an app with daily workout challenges might be just what you need. Mobile marketing is all about being relevant and finding ways for customers to come back for more.
Market Research
Did you know that 70% of all internet traffic is generated by just 20 websites? This means that there are a lot of websites out there competing for your attention. At the end of the day, your marketing skills will be what help you stand out from the competition. Here are 10 marketing skills that every marketer should have in their skill set:
1) Search Engine Optimization - SEO helps make sure your website shows up in search engine results when people search for certain keywords or phrases.
2) Email Marketing - Email marketing is an excellent way to reach prospects and customers with timely content about your products or services without asking them to leave their inbox.
Conversion Optimization
1) Identify Your Goals
2) Qualify Your Audience
3) Test Your Ideas
4) Develop Test Strategies
5) Collect Data
6) Measure Results
7) Optimize Results
Branding
Your branding is a representation of your company’s personality. It will make or break your business. In order to differentiate yourself from the competition and increase market share, you must know how to develop an effective branding strategy that reflects who you are as a company. As part of this process, marketing skills such as video production, social media marketing and website design are necessary in order to reach your target audience. A strong brand is worth its weight in gold; it can be sold for millions with a little creativity and effort!
Post a Comment